Food Craving and the Mind

A Recent study presented evidence that nutritional deprivation is not necessary for food cravings to happen. In other words, food craving is more about what your mind wants, not what your body really needs. As we learn more about how the power of the mind shapes our behavior, it is hard to ignore its role in increasing our waistline.

A while back, I read an article on the Time magazine about how our mind can fool our body. In an experiment, a person had 2 substances applied to the skin of his two arms, one on each arm. This person was known to have a strong allergic skin reaction to one of the two substances. When he was told that the allergic substance was applied to his right arm, the skin of right arm saw an immediate reaction. The interesting thing is that the substance that was applied to his right arm was pure water. More interestingly, his left arm didn’t see any allergic reaction while the allergic substance was actually applied on to his left arm’s skin.

In the weight loss battle, have we focused too much on the caloric balance sheet and the readings on the scale? Should we pay more attention on other aspects in our life that may have led us to overeating? Do we really need that chocolate cake to put us in a better mood if our mood doesn’t swing on blood sugar levels? Do we really need that big bag of potato chips to make us less depressed if we are not depressed at all? Do we really need that 3 servings of ice cream to boost your confidence if we are feeling confident after all?