Weight Loss Market Worth
The US weight loss market was worth a stunning $55.5 billion in 2006. The projected market value for 2007 is $58.7 billion, and $68.7 billion by 2010, according to a study by Marketdata Enterprises.The study found that 68% of dieters preferred a diet program they could access from home/online/by phone, and 56% want a plan based on regular (not diet) food. One new trend is diet food home delivery, which has grown to a $800 million business.
One disturbing trend is the record level of bariatric surgeries, which reached 177,000 in 2006, representing a $4.4 billion market.
Weight loss is a difficult challenge. However, simply throwing money at it is not the solution. I lost all 50 pounds the cheap way. No pills, no diet plans, no supplements, no surgeries. Just plain eat-less-move-more!
posted by Terry at
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